Some people seem to think that art is not a real job / occupation, or it's just a frivolous hobby, and as a result, this reflects in the way they engage artists and other creative people when it comes to business. I've had people blatantly steal my written, illustrated, and photographic work for profit, without so much as an attempt to ask me for permission, let alone pay me for the right to use my work. I've also had people try to do business with me who expected me to draw / write / produce content for their commercial ventures for free. I always respond by letting them know that I require a fee for my work, and am often met with shock, incredulity, derision, and sometimes, even anger. They often counter that the "exposure" I would receive for my work by partnering with them for free should be payment enough.